Who We Are
We are a diverse team committed to the same goal. We’re committed to harnessing our one-of-a-kind sensory approach and deep industry knowledge to create lasting impact and success with our clients.
We are a diverse team committed to the same goal. We’re committed to harnessing our one-of-a-kind sensory approach and deep industry knowledge to create lasting impact and success with our clients.
Hoby is an insightful, disarming, and passionate thinker who loves to bring people together to allow them to see possibilities they previously did not know were possible. He helps you turn your dreams into realities with the heart of a teacher. He has been completely blind since birth. He is a scientist, a sensory expert, and is driven by his passion for innovative, creative, and insightful thinking. Hoby is unusually tuned into his surroundings and has frequently chosen to walk the unbeaten paths in life over known territories. In 2016, Hoby earned his PhD from UC Davis in organic chemistry. His fearlessness is infectious, and he has actively paved the way for others to join him in his quest to follow passions both because of and despite any challenges.
In 2011, Hoby founded Accessible Science, a non-profit organization which leads annual chemistry camps for blind or visually impaired students throughout North America. In the same year he began opening doors to the world of wine aromas by holding truly blind wine tastings in Francis Ford Coppola’s wineries. He now conducts a wide variety of sensory experiences around the globe. Over the years, Hoby has become a motivational speaker, a mentor and educator.
In 2017, Hoby co-founded Senspoint. In his work, you will find a unique trilogy between sensory awareness, scientific knowledge, and a love for sharing his insights.
Hoby’s numerous initiatives have been recognized by President Barack Obama in 2012 when he was named a Champion of Change for enhancing employment and education opportunities for people with disabilities. In 2016, Hoby was named one of Forbes Media 30 under 30. Hoby’s initiatives have touched those whose journeys he successfully guided to new levels of awareness and success.
CREATIVE DIRECTOR
Jody is a highly motivated, empathetic, and driven creative thinker. He provides mentoring that enables you to uncover your own best pathways to new possibilities. Jody then supports you to take action to realize these outcomes and excel in your own best way.
With full visibility and hands on involvement in all initiatives from client pitch through to design and production management, Jody’s 30+ years of experience and his personality set the tone for the project’s values and culture – celebrating creativity, originality and courage for design, strategy implementation and communication.
Jody joined Senspoint as a partner and creative director in April, 2019. He currently provides you the creative insight, capability, mentorship, and expertise you need to succeed.
When not in his studio or in-market with clients, Jody enjoys all aspects of cooking, socializing and entertaining. Jody is one of the hardest workers you will ever meet but he likes to have a bit of fun while working.
OPERATIONS & TECHNOLOGY DIRECTOR
Justin is a solution-focused, process inspired thinker. He is the go to person for you to ensure the most effective, efficient and profitable processes to ensure your success.
Justin has a vast career in operations. He has an analytical mind with a keen sense for identifying and solving weak points in technical systems and business processes. For more than 10 years, Justin has proven his skills in a wide variety of established companies ranging from non-profits and retailers to software firms, to the food & beverages sector. Here he has built, ran and optimized process designs such as eCommerce, Supply Chain and inventory management. As a graduate of UC Davis with a BA in US History, he first addresses problems with a careful review of the status quo. Justin uses structured approaches – such as system mapping – to test for weaknesses and employ solutions.
As an experienced consultant and project manager, he does not stop short of providing pragmatic solutions to identified weak spots. In the past, he has addressed supply deficiencies by composing entirely new merchandising strategies and reshuffled product assortment. Justin is at the front-end of execution. To date, he has set-up and ran numerous technical systems, built and opened new retail stores, and successfully crafted and managed the training of first-time system users. He is both a discerning problem solver as well as a determined doer who enjoys leading projects to successful conclusions. At Senspoint, Justin heads up operations and process development. He dedicates himself to guiding you through an optimized project experience and streamlines processes to allow business to thrive.