Sources
PHOTOGRAPHY
We would like to extend our sincere “Thank You” to the Unsplash website and all its artists who have made their beautiful photography available for common use. It has helped us tremendously to communicate our values and the idea of the company to use some of their exquisite photographs on our website.
RESEARCH
Senspoint constantly looks for new insights on themes like sensory product development, branding and the psychology of branding. A list of the sources to the research findings we refer to on our website is available below:
- International Journal of Research in Business Management: The Impact of Sensory Branding (Five Senses) on Consumers: A case study of KFC (S. Hussain) / May 2014
- Book: Brand Sense – Sensory secrets behind the stuff we buy (M. Lindstrom) / 2005
- Wikipedia: Sensory Branding / accessed April 2018
- Dissertation Högskolan i Halmstad: The concept of Sensory Marketing (C. Valenti and J. Riviere) / May 2008
- HBR Article: The Science of Sensory Marketing / March 2015
- Journal of Product & Brand: Broad sensory branding (M. Lindstrom) / 2005
- The Guardian Article: Sensory marketing: the brands appealing to all five senses (A. Cassidy) / Oct 2014
