A Shared Experience to Champion Access Over Ownership


The sharing economy (sometimes also referred to as the peer-to-peer economy, mesh, collaborative economy, collaborative consumption) is a socio-economic system built around the sharing of human and physical resources.

It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.

These systems take a variety of forms, often leveraging information technology to empower individuals, corporations, non-profits and government with information that enables distribution, sharing and re-use of excess capacity in goods and services.

A common premise is that when information about goods and services is shared, the value of those goods and services increases – for the business, for the individual, and for the community.

The Task

Extending from brand strategy, to logo, website, infographic, banners, and presentations, the brand device explores – directly or indirectly – the required outcome of the challenge process: to engage; to collaborate; to create.

Senspoint believes this to be the central tenet behind the collaborative economy focus intention: to turn ‘consumers’ into ‘collaborators’, and thence into ‘creators’.

The Outcome

The Share brand device demonstrate motion in status… the interconnected colours and discs emulate a universal input, dependency on each other to evaluate, and ultimately generate a positive outcome. The device heroes the Share brand by highlighting the “S’ as recognizable, universal symbol for collaboration: interwoven; interdependent; infinite.

The infographic, visualises the idea of the shared economy; that there is greatness through the implementation of discrete, individual resources across the community.

Unlocking the full and latent potential of assets, ownership, distribution and community to championing access over ownership.