TOGETHER

YOU are making a positive difference, and Senspoint exists to make your creative marketing projects shine bright!

WE are a specialized team of creatives, marketers, brand strategists, designers, storytellers, and content creators who not just work with–but partner–with you to hit your revenue, influence, and growth goals.

Our team came together because we all felt a very strong calling and a deep passion for making the world a better place. And we’ve made Senspoint the place where we use our talents for work that has meaning and impact.

Through the power of collaboration and diversity, we’ve assembled an extraordinary team to produce innovative work for clients and projects that share our values.

So, if you are making an impact with your work and you feel it’s time to tell the world, we can help. Contact us today and let’s start a conversation.

DR. HOBY WEDLER

PARTNER

Hoby is an insightful, disarming, and passionate thinker who loves to bring people together. With the heart of a teacher, he can allow you to see possibilities previously thought impossible. Hoby is a scientist, and has been completely blind since birth, making him a sensory expert. In 2016, Hoby earned his Ph.D. from UC Davis in organic chemistry.

In 2011, Hoby founded Accessible Science, a non-profit organization that leads annual chemistry camps for blind or visually impaired students throughout North America. In 2017, Hoby co-founded Senspoint. In his work, you will find a unique trilogy between sensory awareness, scientific knowledge, and a love for sharing his insights.

Named a Champion of Change in 2012 by President Barack Obama and being named a Forbes Media 30 under 30 in 2016, Hoby has actively paved the way for others to join him in his quest to follow passions both because of and despite any challenges.

[Dr. Hoby’s Website]: hobywedler.com

JODY TUCKER

PARTNER & CREATIVE DIRECTOR

Jody is a highly motivated, empathetic, and driven creative thinker. He provides mentoring that enables you to uncover your own best pathways to new possibilities. Jody then supports you to take action to realize these outcomes and excel in your own best way.

With full visibility and hands-on involvement in all initiatives from client pitch through to design and production management, Jody’s 30+ years of experience and his personality set the tone for the project’s values and culture – celebrating creativity, originality, and courage for design, strategy implementation, and communication.

Jody joined Senspoint as a partner and creative director in 2019. He currently provides you the creative insight, capability, mentorship, and expertise you need to succeed. Jody is one of the hardest workers you will ever meet but he likes to have a bit of fun while working.

JUSTIN VALLANDINGHAM

PARTNER & OPERATIONS AND TECHNOLOGY DIRECTOR

Justin leads Senspoint’s operations and process development, dedicated to guiding you through an optimized project experience and streamlined business processes. As a graduate of UC Davis with a BA in US History, he first addresses problems with a careful review of the status quo.

With vast career experience in operations, Justin has an analytical mind with a keen sense for identifying and solving weak points of a system or business process. Ranging from non-profits to retailers to software firms to food and beverages, Justin has more than 10 years proven experience in a wide variety of companies. Justin is an experienced consultant and project manager, utilizing pragmatic solutions to allow businesses to thrive. His proven skills include composing entirely new merchandising strategies, reshuffling product assortment, built and opened retail stores, and running numerous technical systems.

Justin is both a discerning problem solver as well as a determined doer who enjoys leading projects to successful conclusions, bringing his talents and passions together.

LAUREN MYERSCOUGH

PROJECT MANAGER

Lauren Myerscough an accomplished Project Manager with over a decade of experience in industries ranging from construction to consumer packaged goods. With a demonstrated history of success in leading cross-functional teams and delivering complex projects on time and within budget, Lauren has honed her skills in strategic planning, risk management, and stakeholder communication.

Lauren’s ability to analyze and solve problems, combined with her exceptional organizational skills, enables her to drive projects from initiation to completion, ensuring successful outcomes. Her collaborative approach and excellent interpersonal skills make her a trusted leader, able to motivate and inspire teams to achieve their best. Her passion for continuous improvement and attention to detail ensures that projects are executed efficiently, with a keen eye on delivering value to clients.

In addition to her project management expertise, Lauren holds certifications in project management methodologies, and she actively stays updated with industry trends and best practices. With Lauren as an integral member of the team, clients can expect a dedicated and experienced Project Manager who is committed to delivering excellence from start to finish.

Gary Anderson

LEAD STRATEGIST

Gary is a strategic marketer who works as a consultant, creative thinker and business developer.

He has consulted and implemented strategy, campaigning and business development in many industries – wine, manufacturing, service, video, FMCG, and quality homeware products among others.

With his associates, Gary develops digital and web marketing plans. He has a clear understanding of markets, and how they operate, and specializes in route to market and channel development.

As a skilled negotiator and facilitator, Gary has the ability to work and develop teams to achieve their marketing potential in line with their company goals and objectives.

Gary’s specialities are strategic and creative thinking, problem solving, market understanding, marketing planning and implementation, business consultancy, project and brand creation and management.

Helena Escalante

MARKETING STRATEGIST, COPYWRITER & CONTENT CREATOR (ENGLISH & SPANISH)

Helena Escalante is an expert in crafting compelling messages in English and Spanish. Her industry experience ranges from tiny non-profits in Mexico to U.S. presidential candidates. Regardless of your product, service, or organization size, Helena’s insights and creativity will elevate your communication, promotion, and sales efforts.

Helena’s love for words is evident in her TEDx Talk, “The Power of Words to Change Your Life,” which accumulated 10,000 views in three days. Her widely-read blog spans readership in over 180 countries, and her book, “The Quickest Guide to Content Creation”, hit #1 on Amazon’s international bestseller list in web marketing, media, and communications.

Helena’s success as an entrepreneur has been recognized by Smart Hustle Magazine and Hibox.co. Her dedication to the small business community through weekly programs at The New York Public Library has directly impacted over 50,000 entrepreneurs to date.

For marketing strategy, copy, and content that resonate deeply and connect with your audience, look no further than Helena.

Genie Gratto

PR STRATEGY DIRECTOR

Genie Gratto is an experienced communications, public relations, and content strategist with a passion for helping mission-driven organizations tell their stories. She brings a wealth of knowledge and expertise in creating compelling and effective multi-channel content that resonates with and drives action.

With nearly three decades of experience helping nonprofit organizations and tech companies talk about how they’re changing the world, Genie brings her unique brand of forthright diplomacy to the role. She has an exceptional ability to synthesize complex information into concise and compelling messaging that resonates with diverse audiences across various platforms.

She is a secret weapon when it comes to event communications, crisis communications, and executive speechwriting, and her commitment to excellence, creativity, and collaboration make her a valuable asset on any project.

Kate DiLeo

BRAND ARCHITECT

Kate Dileo is a brand strategist and a pragmatist who believes that brand is the path of least resistance to revenue and she is passionate about helping organizations create compelling common ground with their customers. She quickly and effectively helps clients articulate who they are, why they’re different, and how they solve their customer’s problem, all in only 4 – 6 weeks.

The proof of Kate’s unique approach has led her to work with over 200 companies across 20 sectors, helping them craft authentic brands that get more prospects to the table, more users who click, and more customers who buy.

Andrew Gibki

DESIGN DIRECTOR

Andrew Gibki is an experienced graphic designer and art director with more than eighteen years of experience in the design industry in print, packaging, web, mobile and social delivery platforms.

A passion for delivering visually engaging, compelling, and memorable solutions provides Andrew the ability to extend his skills in graphic design toward strategic thinking and communication. The result is critical thinking which allows him to deliver structure and meaning within complicated and nuanced projects, thereby augmenting benefit and value to clients.

Andrew brings this multidimensional skill set to the team at Senspoint, and enjoys working on a wide range of projects from small SME executions to big, campaignable ideas; contributing a keen eye for campaign headlines, copywriting, and brand activation.

Jordan Koutroumanidis

SENIOR DIGITAL DESIGNER

Jordan’s strong retail, graphic design, and digital expertise has been showcased on many accounts including all aspects of brand development, promotion, marketing, and packaging, making him an integral member of the team

He has worked on briefs that require exposure across online, outdoor, print, video, and packaging among other mediums. With an extensive knowledge of digital design, web development, and communication, Jordan enjoys working alongside clients and colleagues from start to finish.

His ability to listen, welcoming the opinions of stakeholders with an open mind, contributes to the best possible outcomes for our clients with a high degree of responsibility and accountability.

Rosalind Lewis

MARKETING COORDINATOR AND CONTENT CREATOR

Rosalind writes compelling, effective copy for brands, and creates content tied with communications strategies. Working closely with the Senspoint team, Ros assists marketing efforts and design capability for a range of clients.

Ros has strong digital marketing capabilities, delivering strategic social media communications, SEO strategies, and eDMs. Expanding the team’s expertise, she also engages in market research, identifying key trends in export markets to assess opportunities.

Sebastian Tucker

MARKETING ASSISTANT AND CONTENT CREATOR

Seb creates tailored content and copy for campaigns, social media and websites. His experience in managing digital advertising through Google, Facebook, and Instagram, in addition to writing effective content for SEO, results in increased visitation and customer engagement.

Aligning with his studies in Linguistics and Anthropology, Seb combines his knack for research on a variety of topics, adeptly analyzing and then applying his findings to convey complex information. With a personal interest in writing for screen and media, Seb is beyond equipped with the skills and passion to be an effective copywriter.

TOGETHER

DR. HOBY WEDLER

JODY TUCKER

JUSTIN VALLANDINGHAM

LAUREN MYERSCOUGH

Gary Anderson

Helena Escalante

Genie Gratto

Kate DiLeo

Andrew Gibki

Jordan Koutroumanidis

Rosalind Lewis

Sebastian Tucker

Company

Services

Resources

TOGETHER

DR. HOBY WEDLER

JODY TUCKER

JUSTIN VALLANDINGHAM

LAUREN MYERSCOUGH

Gary Anderson

Helena Escalante

Genie Gratto

Kate DiLeo

Andrew Gibki

Jordan Koutroumanidis

Rosalind Lewis

Sebastian Tucker

Company

Services

Resources

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