We find that, in many cases, the best place to get started is to define your brand story.
Since Senspoint knows your brand story and values are within you, we have a fun, entertaining, and educational process where we sculpt your essence into a compelling brand story. This is where it all begins.
When devising your brand story, we consider and define your mission, vision, brand values, brand proposition, brand archetype, and so much more. We write this brand story in the way we know will create the most positive and everlasting impact on your customers.
Our discussion of your brand story is thorough to ensure it meets or exceeds your expectations. We are passionate about getting this part of your brand crystal clear, incredibly accurate, and sharp as can be. This is what you will thrive on and use to create your product and/or service offerings, write strategic plans, etc. and this will define your brand’s voice. We take great pride in internalizing, understanding, and telling your story.
This brand story is utilized to define the look, feel, and touchpoints of your brand, letting it determine the direction for all future branding and marketing.