5 Tips To Make Your Brand Stand Out
As of 2021, there are over 31.7 million small businesses in the US–with more popping up every single day. This number does not even take into account medium and large corporations, or the figure would be even bigger. What this means is that brand competition is brutal.
Even if only a small portion of those businesses are in direct competition with yours, that still represents a sizable amount considering that your target audience already receives tons of advertisements from the competition.
The goal is simple: you must distinguish yourself from the competition to have any hope of your target audience recognizing your brand. How do you manage that? By ensuring that your brand follows these 5 tried-and-true tips.
1. Tell Your Unique Story
Every brand is unique, established under unique circumstances, and developed with a specific goal in mind, so why not tell your brand’s unique story? This will put your brand’s foot in the door as it tries to establish itself in the minds of potential customers.
Many emerging brands make the mistake of trying to imitate the competitor’s brand. Yes, other brands may have found success by telling their own stories but, imitating their success stories will only portray your brand as just another cliché.
People will be more likely to engage with your brand and choose it over rivals if they know what drives it to serve them. To this end, you need to craft your brand’s unique story. While you’re at it, you should concentrate on the core concepts of your company so that the people know exactly what it represents.
Of course, crafting your brand’s unique personality is not as simple as it sounds. That’s why you should take your time to come up with your brand’s unique angle.
2. Sell Your Brand Through Creative Marketing
Every day, we are exposed to numerous media messages. Look at your phone now and you are likely to see an ad. So how can your brand stand out from all the brand chaos today? One way to effectively do this is by implementing creative marketing strategies.
Creative marketing is simply the communication of a brand’s unique message in creative ways. It uses the most potent aspects of both creativity and marketing to accomplish this. The result is a message that’s memorable, raising brand recognition and, as a result, sales.
The goal of creative marketing is to connect with the audience’s emotions to inspire brand loyalty. It also entails developing and understanding your brand as well as being aware of the needs and wants of your target market and showing them that you understand. Essentially, creative marketing is the key to outsmarting the competition rather than outspending them.
Of course, coming up with creative marketing ideas is the tricky part. In fact, it is the most challenging part of any creative marketing strategy. That’s why at Senspoint, we strive to deliver creative content marketing ideas that tell brands’ stories that leave a memorable message in the minds of customers.
3. Be Social
Research shows that the average person spends 413 minutes (a little under 7 hours) online daily. And out of the nearly 7 hours, people spend 2 hours on several social media platforms like Facebook, Twitter, and Instagram. What does this tell you? An opportunity!
Social media is a terrific strategy for improving brand relatability. Brands can now communicate directly with their customers and through various social media channels. But every other brand has social media accounts, how then can your brand stand out? Sincere communication.
You don’t want to bore your customers with cliché responses that feel
4. Research Competitors’ Weaknesses and Outperform Them
When standing out is crucial, your brand cannot afford to offer the same caliber of goods or services as the competition; you need to go a step further. Find out what areas your brand’s rivals fail at and make improvements there.
When you have a competitive advantage, it makes your marketing campaigns easier because people can clearly see why they should patronize your business instead of other businesses.
The bottom line is this: competitors will fall short in some important respects. If you can surpass them in some significant way, you can overshadow them and increase brand visibility.
5. Never Be Afraid to Experiment
One sure recipe for blending in with the background noise is by doing exactly what other brands are doing. In branding, risk frequently precedes reward. Have you noticed that the most daring brands don’t hesitate to try out novel methods to tackle different situations?
For example, to test out a marketing campaign, they could alienate some of their audience since they aren’t afraid of performing social experiments. These brands are also not afraid to air their views on controversial topics. As a result, they never run the risk of being dismissed as “boring” or “just another brand.”
On the issue of testing, use A/B testing on your brand website to determine which layout performs best, scientifically plan your social media posts to receive the most views, and make the most of the technologies that make your banners and website intelligent and flexible.
Use technology to assist you target and improve your efforts rather than taking a general approach. This will help your brand deliver a personalized experience to each consumer, making them feel valued and catered to.
All these tricks of the trade are what distinguish a brand, making it resonate with the audience.
A brand that has distinguished itself from the crowd has a unique voice and delivers its message effectively. Only a few brands ever reach this level of mastery.
At Senspoint, we are committed to understanding your brand so that we can tell your customers a compelling story.
Reach out to us to get started.